Reimagining the Association Space. Digitally.
WorldWideERC is the preeminent association for the mobility profession. This includes HR & Relocation professionals looking for the strongest education, networking and professional development opportunities to better themselves and learn.
Mad Development began working with WorldWideERC is June of 2018 and have been a strong partner ever since. In the span of 5 years, we continue to execute on a robust digital strategy & website support program. This includes a website re-platforming and redesign, a complete analytics & SEO overhaul, lead acquisition & conversion tracking, and governance standards
The Problem
When we first met WorldwideERC, they had recently launched a hybrid website on 2 separate content management systems. One of the CMS's had a limit of 100 pages and traffic had plummeted. Aside from this technical issue, there wasn't a clear digital strategy nor an approach to execute.
The Solution
We began with a heuristic analysis before we re-platformed the site and removed all of the barriers to growth. We developed and began implementing our growth plan. We not only support WWERC's digital strategy & website, we also build projects and other tools.
Projects
Rescue Project, Digital Strategy + Website Support, Additional Projects
Client Relationship Tenure
3 Years
Client Relationship Tenure
Responsive Design
A mobile first approach is imperative in today's 50/50 mobile/desktop environment. Cross resolution compatibility is required to operate effectively.
You’re skeptical, as you should be. Instead of just buying what we’re saying, we think our current and past clients say it best.
We’ve worked with Mad Development on our association technology needs for 5 years. Their approach to application and systems development is proven and diligent. We continue to be impressed by Mad’s expertise in the association space.
Chelsea Miller
Marketing Project Manager at NJSFDA
When we first started with Mad, we had issues that would cripple our business during season. Mad was able to stabilize the website and help us grow by over 400% since we've been working together
Nancy Weinberger
Director of Marketing, Junior's Cheesecake
Our relationship spans almost a decade with Mad Development and we've never had anything other than wonderful things to say. They've traveled with us to Kenya & Spain and been a member of the team for longer than I can remember. They've outlasted a number of team members here!
Billy Ashmall
NASA Software Engineer
What started on the back of a napkin has been realized into a fully functioning operational iOS & Android application. We could not be happier with our decision to work with Mad Development who still supports us on a daily basis. If you need a sure thing, Mad Development is the right move.
Jess Prince
CEO, HappyNest
How can we help?
We’d be honored to help you with your web development and site support/ maintenance. Let’s set up a phone call to discuss what you’re up to. At the very least, we’ll give you our favorite General Tso's recipe (this is worth the call alone).