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WESTERN LATITUDES

Objective: Western Latitudes contracted Mad to build a newly branded website that utilized a pragmatic real time E-commerce strategy. Because of their role as one of the leading GPS distributors in the nation, Mad knew that to achieve complete customer satisfaction they would need to design a merchandise catalog that supported real time inventory.

Solution: First, Mad used our expertise in graphic design to create a visually stimulating brand and logo that would excite customers about Western Latitude products. Secondly, we integrated Storefront.net's enterprise ecommerce management system. This product works in tandem with Microsoft Retail Management System enabling Real Time Inventory, which ties the merchandise source directly to the Westlat’s Desktop software. Westlat guarantees you'll never place an order for a product that’s not in stock - because you can't!

SERVICES IMPLEMENTED

Content Management Application
Graphic Design
Information Architecture
Real Time Inventory
E-Commerce solutions